Head of North America ISV Marketing, North America Partner Marketing

About the role

Partner Marketing, is a highly motivated global team that sits at the heart of how AWS grows with and through its partner ecosystem. Its purpose is straight forward: Partner Marketing expands AWS reach across customer segments by building joint marketing strategies and plans with priority partners. This role is within the NAMER Partner Marketing Team.

What you will do

• Develop, own and execute the North America ISV marketing plan including ABM (ISV as customer), integration into AWS-led demand generation, MDF planning, and partner-led demand generation.
• Develop, own and execute the ABM plans to support partner growth strategies with customers.
• Hire and develop a team of NAMER ISV partner marketing professionals and ABM specialists that plan and deliver partner demand generation programs including integrated campaigns, digital marketing and events.
• Partner closely with field and global marketing to ensure a unified marketing strategy across the Geo- specifically the development of account based marketing programs and scale strategies with partners.
• Work closely with the global partner and direct sales leaders to understand regional priorities and execute plans to drive opportunities and pipeline that can support them.
• Drive cross-functional collaboration with extended marketing teams (Digital Marketing, events, Field teams) to execute partner-led programs.
• Work with AWS Marketing teams to share best practices and ensure alignment across different marketing efforts.
• Set goals, measure and report outcomes to the internal business and external partner stakeholders.

What you bring

• 10+ years of professional non-internship marketing experience

Experience managing teams

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams

Nice to have

• Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
• Experience leading across multiple locales

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

• USA, CA, Mountain View - 171,800.00 - 232,400.00 USD annually
• USA, CA, San Francisco - 171,800.00 - 232,400.00 USD annually
• USA, NY, New York - 171,800.00 - 232,400.00 USD annually
• USA, TX, Austin - 156,100.00 - 211,200.00 USD annually
• USA, VA, Arlington - 156,100.00 - 211,200.00 USD annually
• USA, WA, Seattle - 156,100.00 - 211,200.00 USD annually

About the company

The Head of North America ISV Marketing at AWS leads the organization responsible for both direct and partner marketing strategy, planning and execution for independent software organisations (ISV) in US and Canada. This role develops and executes strategic, data-driven marketing programs to, with and through partners to drive demand and revenue, managing partner coverage, joint marketing plans, MDF planning and approval processes. The role is responsible for both partner-led and AWS-led demand generation programs via targeted motions, like ABM and scale mechanisms.

Equal opportunity and notices

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.