Senior Technical Business Development Manager, AWS Marketplace

About the role

Application Deadline: Nov 4, 2026

AWS Marketplace is a curated digital catalog where companies find, buy, deploy, and manage third-party software, services, data, and AI agent solutions to run their businesses, serving everyone from fast-growing startups to the world's largest enterprises. The team you will join is focused on making sure that what Marketplace builds actually works for the people who use it. You will work alongside product managers, engineers, field sellers, and a broad partner ecosystem, acting as the voice of the market internally and the voice of Marketplace externally. Our mission is to make AWS Marketplace the preferred destination for discovering and deploying solutions at scale, and the preferred channel for software vendors, service providers, and data sellers to reach AWS customers.

What you will do

Feature Validation and Voice of the Customer

• Design and run structured feedback programs, including beta programs, pilot launches, and advisory councils, with ISVs, channel partners, consulting partners, and buyers to validate early-stage Marketplace feature concepts.
• Represent seller and buyer voice in product reviews and engineering discussions, synthesizing findings into clear recommendations for product and engineering leadership.
• Build scalable mechanisms to continuously collect and route partner and customer feedback to the right product and engineering teams.

Go-to-Market Launch Ownership

• Own go-to-market strategy and execution for Marketplace feature launches, including enablement materials, partner communications, and field readiness programs across software, services, data, and AI agent solutions.
• Track post-launch adoption metrics and develop remediation plans where adoption falls short; close the loop with product and engineering teams with structured findings.
• Leverage AI productivity tools to scale partner outreach, synthesize feedback signals, and accelerate the development of launch content and enablement materials.

Marketplace Evangelism and Community Engagement

• Represent AWS Marketplace at partner conferences, industry events, and community forums as a credible advocate for Marketplace capabilities across the full range of software, data, services, and AI agent offerings.
• Develop and deliver presentations, demos, and thought leadership content for audiences ranging from technical practitioners to C-suite executives.
• Build a network of engaged advocates and early adopters who can support beta programs and provide ongoing product feedback.

Partner and Field Engagement

• Build and manage senior-level relationships with ISVs, channel partners, consulting partners, and key buyers to drive feature adoption and surface new product opportunities.
• Collaborate with field sales, partner management, and alliance teams to co-develop go-to-market motions and accelerate Marketplace adoption within key accounts and segments.
• Identify and pursue business development opportunities that emerge from product launches, market trends, or gaps in the current Marketplace seller and buyer experience.

A day in the life

No two days look the same. You might spend your morning in a product review, presenting beta feedback from software vendors and consulting partners and recommending roadmap adjustments. By midday, you are briefing a partner executive on a feature launching next quarter, a new transaction model, an AI agent listing capability, or a channel program update. In the afternoon, you are on stage at a partner conference representing Marketplace to hundreds of vendors and service providers. You close the day tracking adoption signals and routing friction patterns back to the product team. This role rewards curiosity and comfort with ambiguity in equal measure.

What you bring

• Experience presenting to both technical and non-technical executive audiences
• Experience explaining complex technical concepts to various business and technical audiences
• 8+ years of experience in a sales, business development, or product management environment
• 3+ years of working with ISVs and Channel Partners on AWS Marketplace, with broad knowledge of how sellers and buyers transact on the platform
• Demonstrated experience running structured partner or customer feedback programs, beta launches, or pilot programs in support of product development

Nice to have

• Deep familiarity with how ISVs, channel partners, and consulting partners sell and transact on AWS Marketplace, including private offer structures, channel programs, and seller operational requirements
• Broad AWS Marketplace fluency across the seller and buyer experience, from listing and procurement to billing and channel program features, spanning software, services, data, and AI agent solutions
• Experience developing and delivering external presentations, product demos, or thought leadership content at industry events or partner conferences
• Fluency with AI productivity and engagement tools, with a demonstrated ability to use them to scale partner outreach, synthesize feedback, and accelerate content development
• Experience in a heavily matrixed environment, including developing and executing go-to-market growth initiatives and sales motions

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, WA, Seattle - 147,900.00 - 200,100.00 USD annually

Pay and benefits

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

About the company

This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges.

Are you a customer-obsessed builder with a passion for shaping how software, data, and AI-powered solutions are discovered, purchased, and deployed at scale?

At Amazon Web Services (AWS), we are hiring a Sr.

Equal opportunity and notices

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.